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Is Your Business Ready For Google’s Mobile-Friendly Requirements?
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”—Google
Beginning April 21, 2015 if your business webpages do not meet Google’s mobile-friendly requirements then you RISK losing your #1 Google ranking, even your first page ranking and your entire investment up until now in helping customers find you and NOT your competition.
How do I know if my website is mobile friendly?
- First, you need to test the main homepage for your website and all of the main pages of your website using this FREE mobile-friendly tool provided by Google developers. This tool will analyze each page and tell you if your ranking will be in danger after the April 21 mobile-friendly requirement goes into effect. If your website fails this important test, you need to take action immediately!
What are the requirements for a website to be mobile-friendly
- Google developers have provided information for businesses to understand what the new mobile-friendly requirements are and how to get their business websites into compliance before the April 21 deadline. Here’s an example of the report that you will see when you enter your website address into the box and click “Analyze.”
Let’s see it in action with two sample reports
Here’s a report for MSN. FAILED! Looks like MSN has some work to do to bring their website into compliance before April 21!
Here’s the mobile-friendly report for Yahoo! PASSED!
Why is creating a mobile-friendly website so important?
According to Google, mobile is critical to your business. Research has shown that if the mobile version of your website is cluttered and hard to navigate using the smaller phone or tablet devices used commonly today to search for business information, then users will abandon your website in favor of your competitors easy to use mobile-friendly website. In short, you’ll most likely lose out on business just because you’ll be perceived as behind the times, not following the new technology and your potential customers will go where there is an ease of conducting business.
You could lose all your SEO power if you don’t act now to protect it
Once you’ve updated your business website to be mobile-friendly, you’re still not safe. You must act to save your SEO (search engine optimization) or else all of your hard work, research and investment into the best keywords, tags and descriptions could be lost. Your website ranking could suffer, likely falling of the first page all together. To learn how to protect your SEO visit the Google mobile-friendly SEO guidelines report.
There are several ways you can make your website mobile friendly.We can help you fix it or you may need to create a mobile friendly version of your website. Either way, we can help. Please feel free to call us Today, so we can help you make your website mobile friendly as soon as possible.
Resources to learn more about creating mobile-friendly websites
Created by Google Developers
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